2 weeks ago
GoEden team led by Julieane Lacsina (left-most on left photo; middle of right photo) works with agri-supply store and cooperative to digitize inventory and machine rental services.

In a bid to provide farmers better access to supplies for agricultural production, SEARCA supported a project to digitize agri-supply stores through the GoEden online platform.
GoEden consolidates products from various agri-supply stores into a one-stop online shop. This helps farmers cut travel time to multiple stores and avoid settling for products that fall short of requirements. The goal is to provide farmers a wide choice of products through an organized e-commerce platform.

The SEARCA Grants for Research towards Agricultural Innovative Solutions (GRAINS) funded the digital agriculture project implemented by the startup company, Zion Agricultural Ventures. Entitled “Improving Farmers Access to Agricultural Technology, Products and Services through Digitization and Consolidation of local Agri-supply Stores,” the recently completed project expanded the GoEden online catalog for farmers and institutional buyers.

Founder of Zion Agricultural Ventures, Julieane Lacsina said that agricultural supply stores suffered from low foot traffic and reduced replenishment of their inventories during the pandemic. “This project provided a systematic approach to manage store inventories for maximum value for money and product move-out. This digital transformation is a major shift from stores with no records or incomplete records using traditional pen and paper.”

By digitizing inventories, four brick-and-mortar stores in Tarlac, Laguna and Batangas, were able to add 841 products to GOEden. Products ranged from grafted seedlings, cuttings, fertilizers, pesticides, and small tools for agriculture. A cooperative group in Tarlac was assisted in digitizing its agricultural rental services for trucks and tractors through a newly developed GoEden booking platform. The booking service includes rental of other agricultural machinery such as combine harvesters and drones.

“Through GRAINS, we support innovators and startups who can translate and diffuse their ideas and technologies into benefits for farming communities. By promoting store digitization, farmers can now hope for better access to the right and timely supplies for a successful season,“ said Glenn Baticados, Program Head of the Emerging Innovation for Growth Department of SEARCA.